Obama v. McCain: Campaign Appearances by Month

McCain is averaging 34.2 campaign appearances per month since April 2007, while Obama is averaging 45.7 over that same time frame. This difference isn't THAT surprising considering Obama's extended primary vs. Sen. Clinton. Sen. Obama's primary season was four months longer than Sen. McCain's (Feb.-May), and Obama significantly outpaced McCain in appearances during those four months.

McCain's three lowest totals came in July and August of 2007, and March of 2008. The latter month was when he took his trip to Iraq so that can partially explain the lower number. In July of 07 the McCain campaign underwent its first major reshuffling, so those months could've been spent restrategizing. That and it was widely known that his campaign was low on funds, so he could've been husbanding resources during the August vacation period.

Obama's lowest months were April and May 2007, and, interestingly, March 2008. Two of these "low" months included more appearances than McCain's average month, so keep that in perspective. The early slower pace to his campaign schedule could have been attributed to a new campaign finding its bearings (and working with a smaller war chest). The March 08 number is notable since it came during the heart of his intense primary campaign. Perhaps he was taking a break, relatively speaking, after the 30 contests in February, or that less frequent primaries and caucuses meant fewer requirements for appearances.

McCain has the highest single month total, with 63 appearances in January 08, a statistic that supports the "John McCain: 71 years YOUNG" argument. This was the month he essentially clinched the nomination, so his 24 appearances in Florida and 16 each in Michigan and South Carolina make sense. He hasn't made half as many appearances in any month since this high month. He was campaigning much harder in May and June of '07 than he did in those same months in '08. A lot of that '07 work was probably fundraisers and other events to guarantee his fledgling candidacy's survival, but the relative inactivity of his campaign since January, especially recently, could haunt him as the general heats up.

There was less of a need to make appearances after had sewn up the nomination, but that argument makes sense for every month up until June. Both candidates total appearances came down in June but, while for Obama that makes sense, he finally could take a break from the trail after securing the nomination, McCain needed no such break. He had been relaxing and stretching his legs since January. Why didn't his campaign hit its stride in June and taken advantage of the Dems drawn-out fight?

Well, considering that McCain's campaign has undergone another July shake-up (in what is becoming an annual rite of passage), we now know that incompetence is partly to blame. Months that could've been used to define their candidate while the two Dems bloodied each other late into the spring were squandered. I'll be interested to see the trend of those campaign appearance totals as the general heats up in the fall. Will McCain start campaigning on weekends? Is his lower number of appearances somehow related to his age? The high total in January seems to indicate otherwise but perhaps he reacted poorly to those 60+ appearances? He certainly looked terrible on the trail in January, but a lot of that was his poor public speaking skills, which I've read have been coached out of him. While these questions about his age are speculative, McCain can put to bed some of these whispers with a robust slate of appearances in September.

That type of schedule would lend more credence to the argument that his absence on the trail in the spring was a strategic error, and not one of necessity given the Senator's age. Either way, with the depressed value of the Republican brand the McCain campaign has less margin for error than the typical Republican Presidential candidate. With his slow start on the trail in June, that margin may have already been breached.

The Protocol has evidence that Sen. McCain was replaced by a robot on the campaign trail in January.